Case Study: MiTek Australia boosts builder awareness and leads with Red Crayon's Posi-Strut campaign

MiTek Australia drives builder product awareness with Red Crayon

The customer, MiTek Australia, engaged vendor Red Crayon to build awareness and generate leads for its Posi-Strut flooring system. The challenge was to influence the established product preferences of small to medium residential builders and communicate the technical advantages of Posi-Strut in a commercially relevant way.

Red Crayon developed the "Rethink it with Posi-Strut" campaign, using clear product comparisons and benefit-led creative to position the product as a smarter choice. A full-funnel digital strategy across Meta, Display, and Search was implemented to build awareness, nurture consideration, and drive enquiries. The campaign successfully generated qualified leads for MiTek Australia's Posi-Strut system.

MiTek Australia