Case Study: Genazzano FCJ College builds regional enrolment engagement with Red Crayon

Genazzano FCJ College strengthens regional engagement with Red Crayon in 7 July campaign

Genazzano FCJ College, a Melbourne girls' private school, engaged the marketing vendor Red Crayon to address the challenge of making their boarding school feel relevant and compelling to regional families. The goal was to overcome the perception of distance and the uncertainties around boarding school life to build consideration among prospective students and parents.

Red Crayon developed the "From Country to City" enrolment campaign, which repositioned the school as a supportive home away from home. The solution used targeted digital advertising, social media, and a key community event to bring the school experience directly to families, reframing boarding as a positive transition. The campaign successfully strengthened Genazzano's regional presence, building crucial awareness and engagement ahead of enrolment conversations.

Genazzano FCJ College