Case Study: Genazzano FCJ College boosts brand awareness and enrolment interest with Red Crayon’s ‘I Am a Gen Girl’ campaign

Genazzano FCJ College builds enrolment interest with Red Crayon

Genazzano FCJ College, a private girls' school in Melbourne, engaged Red Crayon to refresh its brand campaign. The challenge was to stand out in a competitive market by connecting the school's heritage with its future aspirations to build awareness and drive enrolments among prospective families.

Red Crayon created the "I Am a Gen Girl" brand platform, which used authentic student stories and aspirational creative to celebrate individuality and potential. The solution included targeted social media, out-of-home advertising, and community-focused marketing. The outcome was a distinctive campaign designed to strengthen Genazzano's positioning and build awareness, consideration, and enrolment interest.

Genazzano FCJ College