Case Study: Chris' Foods elevates premium dip brand awareness with Red Crayon

Chris' Foods launches premium dip campaign in 2 markets with Red Crayon

Chris' Foods, a family-owned Australian food brand, engaged the vendor Red Crayon to launch its premium Heritage Dip range into the competitive Northeastern US market. The challenge was to introduce the brand to a new international audience while simultaneously reinforcing its established "Chris' Never Misses" premium positioning in its home market of Australia.

Red Crayon created an integrated "A Masterpiece in Every Dip" campaign, using elevated food styling inspired by still-life art, video, and influencer marketing to position the dips as the centerpiece of premium entertaining. The solution successfully built a scalable international campaign platform for Chris' Foods, designed to increase US brand awareness and product consideration while strengthening the brand's premium positioning in Australia.

Chris' Foods