Case Study: Chris’ Foods achieves a distinctive Greek yoghurt launch with Red Crayon

Chris’ Foods launches Big. Fat. Greek Set Yoghurt across 4 channels with Red Crayon

Chris’ Foods engaged Red Crayon to launch its new Pot Set Greek yoghurt in a highly commoditized FMCG category. The challenge was to create meaningful differentiation and build brand awareness for the new product.

Red Crayon created the "My Big. Fat. Greek Set Yoghurt" campaign, a bold platform inspired by Greek family life. The full-funnel solution spanned BVOD, YouTube, Meta, and out-of-home advertising, turning the product launch into a distinctive cultural moment. The outcome was a launch platform that successfully strengthened the brand's Greek heritage and reinforced its positioning around authentic food and quality.

Chris’ Foods