Case Study: Chris’ Foods elevates premium dipping with Red Crayon’s Fancy Dipper campaign

Chris’ Foods elevates premium dipping across Australia and New Zealand with Red Crayon

The customer, Chris’ Foods, engaged the vendor Red Crayon to elevate its premium Heritage dip range. The challenge was to build a more indulgent and premium brand proposition while maintaining a clear connection to its established masterbrand.

Red Crayon developed "The Fancy Dipper" integrated campaign, evolving the brand's creative world with distinctive characters and premium styling. This solution transformed everyday dipping into an elevated occasion and was rolled out across BVOD, digital, social, and out-of-home channels. The campaign successfully established Chris' Heritage as the premium extension of its portfolio, broadening the brand's relevance for entertaining occasions.

Chris’ Foods