Red Crayon
58 Case Studies
A Red Crayon Case Study
The customer, Bob Jane T-Marts, is Australia's largest independent tyre retailer. They engaged the vendor, Red Crayon, to work on a variety of projects including vehicle livery, animated videos, and branding collateral to support their national advertising campaign.
Red Crayon developed a comprehensive solution that included designing vehicle livery for Ford Rangers, producing a series of seven training videos, and creating an animated safety video. They also developed brand guidelines for two associated brands. The result was a continuity in brand presence and messaging, ensuring all communications were both engaging and informative for the customer.