Case Study: Bob Jane T-Marts achieves consistent brand presence and engaging communications with Red Crayon

A Red Crayon Case Study

Preview of the Bob Jane T-Marts Case Study

Bob Jane T-Marts produces 7 training videos in 2 days with Red Crayon

The customer, Bob Jane T-Marts, is Australia's largest independent tyre retailer. They engaged the vendor, Red Crayon, to work on a variety of projects including vehicle livery, animated videos, and branding collateral to support their national advertising campaign.

Red Crayon developed a comprehensive solution that included designing vehicle livery for Ford Rangers, producing a series of seven training videos, and creating an animated safety video. They also developed brand guidelines for two associated brands. The result was a continuity in brand presence and messaging, ensuring all communications were both engaging and informative for the customer.


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