Case Study: Beachwood Homes builds brand awareness with Red Crayon

Beachwood Homes launches its first brand campaign across 6 channels with Red Crayon

Beachwood Homes engaged Red Crayon to develop its first brand campaign. The challenge was to strengthen awareness and consideration in the competitive Victorian new home market and position the builder as the confident choice for first home buyers and knock down rebuild customers.

Red Crayon combined research and strategic workshops to define the brand's positioning, resulting in the "It's Gotta Be Beachwood" campaign platform. This integrated campaign was rolled out across TV, OOH, YouTube, Meta, and digital media. The outcome was a distinctive and scalable brand platform that provided Beachwood Homes with a consistent creative idea designed to build awareness, consideration, and enquiries.

Beachwood Homes