Case Study: Beachwood Homes drives qualified leads with Red Crayon’s personality-led Eclipse campaign

Beachwood Homes drives qualified leads in a 120-day Eclipse campaign with Red Crayon

Beachwood Homes, a property and home builder, engaged the agency Red Crayon to help its premium Eclipse range stand out in a market dominated by volume builders. The challenge was to elevate its architectural positioning, build trust, and generate qualified leads for its high-value home product.

Red Crayon implemented a personality-led content campaign featuring property expert Marty Fox. The solution spanned BVOD, social, and digital advertising, using immersive walkthroughs and design-led content to position Eclipse as the confident choice in modern home design. The outcome was a targeted 120-day campaign across key Melbourne catchments, built to drive qualified leads and sustained consideration for the range.

Beachwood Homes