Case Study: Armstrong Flooring refreshes its brand and builds a residential content library with Red Crayon

Armstrong Flooring refreshes brand and builds 3-day content library with Red Crayon

Armstrong Flooring engaged Red Crayon to refresh its brand and create a new content library to support its expansion into the Australian residential flooring market. The challenge was to evolve their established commercial brand for a consumer audience while maintaining its existing brand equity.

Red Crayon developed a refreshed visual identity across typography, color, and layouts, rolling it out across various brand applications. They also produced a library of residential lifestyle photography and video. The outcome was a cohesive brand identity and versatile content library, providing Armstrong Flooring with a consistent visual platform for its residential market expansion.

Armstrong Flooring