Case Study: Armstrong Flooring strengthens engagement with architects and specifiers with Red Crayon

Armstrong Flooring boosts engagement and enquiries with Red Crayon

Armstrong Flooring engaged Red Crayon to launch the first digital campaign for its Australian-made Accolade Collection. The challenge was to position this commercial vinyl flooring range as both design-led and high-performing to build consideration among architects, interior designers, and specifiers.

Red Crayon created the "Styled to Inspire. Engineered to Last." campaign platform, which used elevated imagery, video, and digital content to showcase the product. The solution successfully strengthened the product's presence with its target audience, with early results showing increased engagement, enquiries, downloads, and positive sentiment across digital platforms.

Armstrong Flooring