Case Study: Animal Welfare Victoria promotes healthy pet choices with Red Crayon

Animal Welfare Victoria soft launches healthy pet campaign in 2022 with Red Crayon

Animal Welfare Victoria sought to educate the public on the importance of selecting a healthy pet to reduce irresponsible breeding. They engaged Red Crayon to develop a campaign strategy and creative to address this challenge.

Red Crayon developed a creative concept that juxtaposed pets with fashion items, using the headline “A healthy pet is always in fashion” to drive audiences to download a healthy pet checklist. The campaign was soft-launched across digital channels and was well-received by the client, with Red Crayon reporting great success and plans for future collaborations.

Animal Welfare Victoria