Case Study: FMEC Group Builds a Trustworthy, Tech-Forward AgriTech Brand with Red Collar

FMEC Group launches a flexible agri-tech brand identity with Red Collar in 2023

Red Collar was hired by FMEC Group, a British agricultural technology company, to create a new brand identity. The challenge was to differentiate FMEC from its competitors, who predominantly used natural colors and botanical motifs, and to make its digital solutions feel trustworthy and approachable to a global audience of farmers.

The solution implemented by Red Collar was a flexible brand identity centered on a friendly robot mascot and a blue-violet color scheme to emphasize technological progress. The identity merged the digital and real worlds through pixelated graphics and ASCII-style illustrations. Red Collar delivered a comprehensive brand guidebook, enabling the client to easily apply the new identity. The result was a reliable, friendly, and technologically advanced brand that was highly recognizable and prepared for future development.

FMEC Group