Case Study: Symphonicity Elevates Brand and Increases Concert Attendance with Red Chalk Studios

Symphonicity boosts concert attendance over 3 seasons with Red Chalk Studios

Symphonicity, a Virginia Beach-based orchestra, faced a significant challenge as it prepared for the retirement of its long-time maestro and founder. The organization needed to reposition its brand and elevate its marketing efforts to reach new audiences during its search for a new conductor. They engaged the creative agency Red Chalk Studios for brand messaging and creative development support.

Red Chalk Studios worked with Symphonicity's leadership and new conductor to strengthen its identity and overhaul its communication systems. The solution included designing concert collateral, season videos, the website, and providing marketing and PR support. The vendor's efforts successfully increased awareness and concert attendance for the orchestra, helping to invigorate its programs. Red Chalk Studios was also a corporate sponsor for four seasons throughout this active partnership.

Symphonicity