Case Study: Philly Cold Cuts achieves a professional new restaurant brand with Red Chalk Studios

Philly Cold Cuts wins Best Cheesesteak in Hampton Roads with Red Chalk Studios

Philly Cold Cuts, a family-owned restaurant in Virginia Beach, faced the challenge of rebranding as the next generation took over the business. They needed to create a modern and professional brand identity to support their growth, including a potential new location. The owners partnered with Red Chalk Studios for a comprehensive brand development service after an initial investment with another designer failed to meet their needs.

Red Chalk Studios implemented a full suite of services including a competitor audit, brand foundation directive, and a complete brand identity system with environmental and signage design. The result was a significantly elevated and professional brand presence that customers frequently mistake for a franchise. As a measurable impact of this successful rebrand, Philly Cold Cuts was voted as having "The Best Cheesesteak in Hampton Roads" by The Virginian-Pilot in 2019, a success that Red Chalk Studios believes was elevated by their strategic branding work.

Philly Cold Cuts