Case Study: Edmarc strengthens its nonprofit brand identity with Red Chalk Studios

Edmarc strengthens its brand identity over 40+ years with Red Chalk Studios

Edmarc, a nonprofit supporting seriously ill children and their families, faced the challenge of clarifying its mission and services. Many mistakenly believed the organization was strictly a hospice for terminally ill children, which no longer reflected its broader, more hopeful work. To address this brand confusion and better attract partners and health professionals, Edmarc engaged Red Chalk Studios for a comprehensive brand repositioning and identity system design.

Red Chalk Studios developed a new brand identity system anchored by a delicate yet strong logo featuring a butterfly with a heart integrated into its body, symbolizing hope, change, and love. This new visual system provided greater brand unity and clarity, allowing Edmarc to better articulate its evolving mission. The solution successfully repositioned the nonprofit's brand to be more resilient and relevant to its audiences, supporting its continued growth.

Edmarc