Case Study: Edgar Cayce’s A.R.E. modernizes its brand and website with Red Chalk Studios

Edgar Cayce’s A.R.E. modernizes a 400+ page website with Red Chalk Studios

Edgar Cayce's A.R.E., a long-standing spiritual education and wellness nonprofit, faced the challenge of revitalizing its outdated brand identity and immense, cumbersome website to better serve and resonate with a more diverse, global audience. Under a new directorship, they engaged Red Chalk Studios to undertake this comprehensive brand and digital transformation to propel the organization forward.

Red Chalk Studios developed a contemporary brand identity system that incorporated historic symbols into a modern emblem and created a cohesive family of logos for the organization and its affiliates. For the website, they reorganized the complex architecture, implemented a new navigation system, and built the site on WordPress for easier management, with a focus on improving user experience and driving membership and event conversions. The vendor continues to work with Edgar Cayce's A.R.E., migrating remaining content to help them better engage their global audience.

Edgar Cayce’s A.r.e