Case Study: ABNB Federal Credit Union boosts awareness and deposits with Red Chalk Studios

ABNB Federal Credit Union brings in more investment deposits with Red Chalk Studios during the pandemic

The customer, ABNB Federal Credit Union, sought to reintroduce its 60-year-old brand to the marketplace to generate new awareness, increase deposits, and lending. Their challenge was to strengthen their brand position with messaging that was "unbankery." They engaged the vendor, Red Chalk Studios, and utilized its Brand Foundation Directive service to address this.

Red Chalk Studios developed a new brand mission, voice, and target market propositions, culminating in the "Be Able" rallying cry. The vendor created a multi-media campaign, including a Performance Money Market Account campaign that directly challenged competitors. This campaign brought in more investment deposits than any previous money market campaign in the client's history, achieving great results even during the pandemic. Red Chalk Studios successfully strengthened ABNB's brand messaging and strategic market position.

ABNB Federal Credit Union