Case Study: UNHCR raises awareness of the refugee crisis with Red C’s "My Life as a Refugee" app

UNHCR raises awareness of the refugee crisis with Red C, reaching 8 people forced to flee every minute

The United Nations High Commissioner for Refugees (UNHCR) faced the challenge of communicating the urgent realities of the global refugee crisis in a way that would foster empathy and understanding beyond traditional awareness campaigns. Partnering with vendor Red C, they sought to create an innovative digital tool to engage a global audience.

Red C developed the 'My Life as a Refugee' app for iOS and Android, an interactive game that simulates the perilous journeys of refugees through narrative-driven experiences based on true accounts. The solution included time-locked episodes and an in-app donation feature. The result was a highly successful tool that raised significant awareness, encouraged global dialogue on the issue, and inspired tangible action by enabling direct support for refugee causes through donations.

United Nations High Commissioner for Refugees (UNHCR)