Case Study: Sony boosts trade engagement with Red C

Sony doubles mobile engagement to 51% in 11 weeks with Red C

Sony Mobile faced the challenge of overhauling its Xperia Zone trade engagement portal to make it mobile-optimized, faster, and aligned with new brand guidelines, all within a tight schedule. They partnered with vendor Red C, which leveraged HTML5 to redevelop the platform.

Red C implemented a solution focused on mobile optimization, a streamlined design process, and new features like a simplified registration. The results were significant, with mobile audience engagement increasing from 27% to 51% of total visitors within two weeks of launch, doubling active users and receiving positive feedback on the portal's new premium look and intuitive navigation.

Sony