Case Study: Haller Farmers promotes sustainable farming across Africa with Red C's app redesign

Haller Farmers transforms farming in Africa with Red C and 60 years of expertise

Haller Farmers, a foundation promoting sustainable agriculture in Africa, faced the challenge of modernizing their pioneering app to keep pace with technological advancements in East Africa. Their existing digital resource for smallholder farmers needed significant upgrades to enhance its usability, reliability, and overall user experience to ensure its invaluable agricultural knowledge remained accessible. They partnered with vendor Red C to undertake a complete redevelopment of the application.

Red C redeveloped the Haller Farmers App for Android, incorporating an enriched content library and cutting-edge features like an interactive "My Plot" land-use planner and a bespoke CMS for easy content updates. The solution empowered farmers with a powerful tool to improve practices and increase yields, promoted sustainable development through low-cost techniques, and fostered a stronger agricultural community. The revitalized app made a significant impact by enhancing food security and uplifting rural communities across Sub-Saharan Africa.

Haller Farmers