Case Study: GRAD redefines interactive art experiences with Red C’s Shadow Memory app

GRAD launches Shadow Memory with Red C after rigorous usability testing

Red C was commissioned by GRAD, a nonprofit contemporary art gallery, to create a digital experience that would transcend traditional art engagement. The challenge was to integrate a digital layer with London's physical urban landscape, encouraging users to see the city in a new way and challenge their preconceptions.

The solution developed by Red C was a bespoke geolocation app called Shadow Memory. The app uses precise location triggers to present users with digital art and sounds, creating an interactive narrative. The result was a successfully launched app that received positive feedback for its innovative and seamless experience, establishing a new benchmark for interactive art.

GRAD