Case Study: So-Sure boosts PPC performance with Red C Marketing

so-sure cuts CPA by 36% with Red C Marketing

so-sure, a provider of home contents and mobile phone insurance, was experiencing high acquisition costs and low conversion rates from its underperforming PPC campaigns, which were previously managed by another agency. The company hired Red C Marketing to revitalize its pay-per-click activity and unlock its potential as a reliable driver for business growth.

Red C Marketing implemented a comprehensive, data-driven solution that included restructuring the campaigns, refining audience targeting, optimizing ad copy, and improving bid strategies. This approach resulted in a 36% decrease in cost per acquisition and a 41.5% increase in conversion rates within the first month, transforming the channel into a high-performing asset for so-sure.

so-sure