Case Study: Rugby Football Union achieves scalable, consistent email marketing with Red C Marketing

Rugby Football Union keeps email templates in use for nearly 2 years with Red C Marketing

The Rugby Football Union (RFU) needed a creative email marketing agency to develop robust, on-brand email templates for use at scale across its entire organization. They partnered with Red C Marketing to create a flexible, easy-to-use email marketing system that would ensure consistency and quality in all communications.

Red C Marketing designed and built a suite of modular email templates, optimized for responsiveness and accessibility, and integrated them into the RFU's email platform. This solution was rapidly adopted across the business, significantly reducing production time and enabling strategic, engaging communications. The successful, long-term partnership led the RFU to task Red C Marketing with recreating the templates in Salesforce following a system re-platforming.

Rugby Football Union (rfu)