Case Study: ResponseTap boosts lead generation and referrals with Red C Marketing

ResponseTap generates 230+ inbound referrals with Red C Marketing

ResponseTap, a European call intelligence platform, faced the challenge of standing out among over 5,000 martech competitors to generate conversations with key marketing decision-makers. To address this, Red C Marketing developed a series of direct mail campaigns.

Red C Marketing created targeted campaigns for two audiences. For agency handlers, they offered high-value prizes in premium mailers to incentivize referrals. For marketers directly, they used disruptive creative concepts to provoke curiosity. The agency campaigns alone generated over 230 inbound referrals, with more than 40 converting into clients, achieving response rates of over 6%.

ResponseTap