Case Study: Police Mutual boosts campaign performance with Red C Marketing

Police Mutual outperforms target by 300% with Red C Marketing

The customer, Police Mutual, a financial services provider, wanted to create an incentive-led campaign to attract more members of the police community. They tasked the vendor, Red C Marketing, with developing this campaign after an audit revealed that dog-related content was particularly popular with their audience.

Red C Marketing developed a canine-themed campaign, building on a previous successful test by bringing a toy German Shepherd to life through a professional photoshoot. They created a suite of cross-channel collateral for direct mail, social media, and email, and tested different messaging approaches. The campaign was a huge success for Police Mutual, outperforming its target by over 300%.

Police Mutual