Case Study: PlantPlan achieves non-branded PPC growth with Red C Marketing

PlantPlan boosts non-branded conversions by 211% with Red C Marketing

PlantPlan challenged their PPC agency, Red C Marketing, to move beyond a limited strategy focused on branded search. Their goal was to target broader, non-branded terms and increase geo-targeted leads to unlock new business growth.

Red C Marketing restructured the Google Ads campaigns to focus entirely on non-branded search, targeting new audiences. They implemented a dedicated conversion system using HubSpot callback forms for accurate tracking. As a result, the PPC budget grew 270% year-on-year, and non-branded conversions increased by 211%, establishing PPC as a structured acquisition channel.

PlantPlan