Case Study: Midcounties Co-operative Travel achieves higher web traffic and travel agent visits with Red C Marketing

Midcounties Co-operative Travel boosts Sailaway web traffic and travel agent visits with Red C Marketing

Midcounties Co-operative Travel engaged Red C Marketing to improve the performance of its biannual cruise magazine, Sailaway. The client's challenge was that the publication was not delivering a sufficient return on investment and required fresh ideas to better sell the cruises it advertised.

Red C Marketing performed a content audit and implemented a new editorial strategy. Their solution involved creating better synergy between paid advertisements and adjacent articles, tailoring content to a more specific audience, and introducing new article types inspired by travel publishing techniques. As a result, the new version of Sailaway produced by Red C Marketing delivered an uplift in web traffic and travel agent visits for the client.

Midcounties Co-operative Travel