Case Study: Midcounties Co-operative builds holiday confidence with Red C Marketing’s direct mail magazine

Midcounties Co-operative boosts travel magazine confidence with Red C Marketing in 2022

Midcounties Co-operative, a members-owned travel business, approached vendor Red C Marketing to produce the spring/summer 2022 edition of their 'Your Coop Travel Magazine'. The challenge was to navigate the uncertainty surrounding Covid-19 and give readers the confidence to book a holiday for the first time in years through this direct mail piece.

Red C Marketing's solution was to provide clear Covid-19 travel guidance alongside inspirational content focused on key trends like sustainable travel. The agency sprinkled the magazine with aspirational destinations to rekindle the joy of holidays. While the case study notes that final results had not landed at the time of writing, the project was successful enough that the client was happy and Red C was immediately commissioned to work on the next edition of the magazine.

Midcounties Co-operative