Case Study: Manchester City Football Club boosts global fan engagement with Red C Marketing's email marketing

Manchester City Football Club delivers 10+ email campaigns per cycle with Red C Marketing

Manchester City Football Club appointed Red C Marketing to transform their underperforming and fragmented email marketing programme into a powerful channel for global fan engagement and commercial growth. The challenge was to develop a comprehensive email strategy and create compelling, on-brand communications to drive measurable results.

Red C Marketing implemented a complete solution, developing a suite of modular and responsive email marketing templates alongside tailored design and copy. The programme was continuously optimized through performance analysis and expanded to include international markets, requiring translation into 13 languages. This strategic approach resulted in a highly engaging and profitable email programme that was recognized as the best in the Premier League.

Manchester City Football Club