Case Study: Klipspringer boosts PPC efficiency and launches Google Shopping with Red C Marketing

Klipspringer boosts conversion rates to 2.75% with Red C Marketing

Red C Marketing partnered with the customer Klipspringer to optimize their PPC activity with the goal of improving efficiency and launching a Google Shopping campaign within a strict four-month timeline before the account moved in-house. The challenge was to enhance performance without increasing overall ad spend.

Red C implemented a structured audit and optimization strategy for Klipspringer's search campaigns, refining bids and keywords to lower costs. They then prepared and launched a Google Shopping campaign. As a result, the cost per conversion dropped from £198 to £114 and the Shopping campaign achieved a 342% ROAS within three weeks of launch, delivering strong performance ahead of the handover.

Klipspringer