Case Study: Key Group boosts direct mail engagement and conversions with Red C Marketing

Key Group boosts direct mail response with Red C Marketing

Key Group, a financial services firm, challenged Red C Marketing to improve the performance of their existing direct mail campaigns targeting cold prospects in the later life market. Their goal was to develop a challenger mailer that could drive higher engagement and conversion rates than their well-established hero packs.

Red C Marketing implemented a solution that combined direct mail strategy, design, and copywriting. They created and tested new creative approaches, including colored envelopes and revised long and short letters. The results were impressive, with the new short letter achieving the highest response rate and the long letter generating the most enquiries-to-appointment conversions. Red C's data-informed approach provided Key Group with a tested, scalable template for future direct mail success.

Key Group