Case Study: Jet2holidays Revives Turkey Holiday Interest with Red C Marketing

Jet2holidays revives Turkey bookings with Red C Marketing

Red C Marketing was tasked by Jet2holidays to revive Turkey as a holiday destination following a significant tourism slump after political unrest in 2016. The challenge was to create inspiring marketing materials to entice wary travelers back to the country and change their perceptions.

The solution was a vibrant, summery direct mail brochure that showcased Turkey's scenery, cuisine, and cultural heritage through colorful photography and copy highlighting low deposits and familiar activities. Red C Marketing's approach aimed to appeal to both families and other travelers. The results successfully repositioned Turkey, with the agency anticipating positive booking outcomes from the campaign.

Jet2holidays