Red C Marketing
38 Case Studies
A Red C Marketing Case Study
Red C Marketing helped Felgains, a health industry client, address a critical challenge with its PPC campaigns. While conversions seemed efficient, most were low-value "directions to store" actions from users too distant to visit, misleadingly overstating performance and misaligning spend with genuine commercial intent.
The solution involved Red C Marketing auditing and restructuring the Google Ads account into localized and national campaign strategies. This refined approach rebuilt confidence, leading to a 1,500% increase in PPC investment while maintaining efficient costs. Click-through rate dramatically improved, transforming PPC into a scalable growth channel delivering real commercial impact.