Case Study: Eurostar boosts email engagement and conversions with Red C Marketing

Eurostar boosts email open rates, click-throughs and conversions with Red C Marketing

Eurostar, the cross-Channel passenger rail service, faced an underperforming eCRM programme with low engagement and conversion rates. They appointed Red C Marketing as their strategic and creative email partner to transform this into a high-performing, database-driven channel for both B2C and B2B communications.

Red C Marketing developed a holistic solution involving modular email templates, a suite of automated behavioural campaigns, and strategic design and copywriting guidance, all adapted for multiple international markets. The revamped programme significantly improved all key metrics, including open rates, click-through rates, and conversions, delivering a strong ROI and a scalable foundation for Eurostar's future email marketing.

Eurostar