Case Study: Dulux Ireland reactivates lapsed subscribers with Red C Marketing

Dulux Academy reactivates 1,125 subscribers and grows reach 60% with Red C Marketing

Dulux Ireland, a leading paint and coatings brand, faced declining engagement from its email database. The brand engaged Red C Marketing, a specialist email marketing agency, to develop a strategy to reactivate lapsed subscribers and optimize its eCRM programme.

Red C Marketing designed and executed a targeted three-step re-engagement campaign using a series of strategically crafted emails. The solution combined fresh content with popular existing resources and included a subscriber survey. This approach successfully reactivated 1,125 subscribers, increasing the active database and achieving a 60% growth in reachable targets, while also gathering valuable insights for future strategy.

Dulux Academy