Case Study: Dulux Academy achieves higher engagement and record-positive sentiment with Red C Marketing

Dulux Academy boosts engagement and achieves highest sentiment in 5 years with Red C Marketing

The customer was Dulux Academy, which launched a new premium one-coat paint called Simply Refresh. They engaged their strategic partner, Red C Marketing, to build excitement and boost engagement for the product launch across email marketing and social media platforms.

Red C Marketing executed an uncomplicated strategy that mirrored the product's ease of use, utilizing teaser campaigns and influencer content to clearly communicate the key message. The agency successfully helped launch the product, resulting in Dulux achieving its highest product sentiment in five years and a significantly increased engagement rate.

Dulux Academy