Case Study: Bupa generates qualified B2B leads with Red C Marketing's insight-led direct mail campaign

Bupa builds a lead generation pipeline with Red C Marketing using insights from 4,000+ employees

Bupa wanted to reach senior HR and business leaders across various UK industries to communicate the impact of employee wellbeing on productivity. The challenge was making this message feel specifically relevant to each decision-maker's sector, rather than generic. Red C Marketing addressed this challenge using a direct mail service.

Red C Marketing commissioned the Bupa Workplace Wellbeing Census, a large study surveying over 4,000 employees across 12 industries. This research provided original, sector-specific insights that formed the basis of a targeted direct mail campaign. The solution established Bupa's credibility, generated qualified engagement at the top of the sales funnel, and created a pipeline of high-value leads for their B2B sales team.

Bupa