Case Study: AkzoNobel boosts Dulux Retail email leads with Red C Marketing

AkzoNobel drives 13,718 clicks with Red C Marketing

AkzoNobel's Dulux Retail brand tasked Red C Marketing with increasing its active email database and generating new leads in 2022. The challenge was to incentivize prospects to sign up for marketing communications.

Red C Marketing developed a downloadable decorating checklist as a lead generation incentive. The solution involved creating a simple intake form and targeted advertising, which successfully generated 530 new leads with approximately 60% opting into future emails. The accompanying email campaign achieved a 76% open rate.

AkzoNobel