Case Study: AkzoNobel boosts social engagement and email performance with Red C Marketing

AkzoNobel boosts social engagement with Red C Marketing in 2022 Colour of the Year launch

Red C Marketing was approached by their long-term client AkzoNobel to lead the owned channel strategy for the launch of the 2022 Dulux Colour of the Year. The challenge was to successfully introduce the new color, Bright SkiesTM, and inspire homeowners to use it.

Red C Marketing immersed themselves in the story behind the color and produced compelling content across email, social media, and the Dulux website. Their solution included running lead generation campaigns and launching a partnership with a Colour of the Year Ambassador. The results were highly positive, with the social media engagement rate exceeding the previous year's launch and the email campaign becoming the brand's highest performing since July 2021.

AkzoNobel