Case Study: AkzoNobel boosts engagement and reach with Red C Marketing's influencer social campaign

AkzoNobel boosts Dulux engagement and reach with Red C Marketing

AkzoNobel sought to successfully launch its Dulux Simply Refresh paint range across email and social media channels. To build excitement and humanize the brand, the company partnered with Red C Marketing to develop an influencer campaign targeting home decor enthusiasts on Instagram.

Red C Marketing implemented a strategy that partnered Dulux with home influencers to showcase the paint in real-life settings. The agency created synergistic content for both the influencers' and Dulux's own channels, including website articles, social posts, and interactive Instagram stories. This approach resulted in increased engagement and reach for Dulux's social channels, with the influencer-led posts outperforming traditional content.

AkzoNobel