Red Bullet
17 Case Studies
A Red Bullet Case Study
MattressNextDay needed a modern, user-friendly website that would build credibility and make it easy for customers to find and purchase products. They partnered with the digital agency Red Bullet to undertake a comprehensive redesign of their e-commerce experience, focusing on improving the user journey from homepage to checkout.
Red Bullet addressed the challenge through an agile, sprint-based process. They redesigned key areas including the homepage, product listings, product pages, basket, and checkout to simplify navigation and streamline the purchasing flow. A bespoke Mattress Finder tool was also improved to be more interactive and efficient. The vendor continues to work with MattressNextDay, implementing new features and an icon library to further enhance the site.