Case Study: Kent County Council improves trader search and consumer journeys with Red Bullet

Kent County Council boosts trader applications with Red Bullet

Kent County Council approached Red Bullet to address a challenge with their Trading Standards Checked website. Although the site had successfully registered local traders, consumer traffic from social media campaigns was not converting into searches for those traders. KCC needed a partner to improve the consumer user experience and journeys to better engage residents with the listed traders, thereby making the site more attractive for trader registrations.

Red Bullet implemented a comprehensive UX revamp, beginning with a discovery phase to understand user behavior. They restructured the site with a focus on a powerful and intuitive search function, created a clear component library for forms, and designed distinct areas for consumers and traders. After validating their decisions through user testing, the solution successfully balanced the needs of both audiences. While the case study mentions the project's launch, it does not provide specific, quantifiable results for this engagement.

Kent County Council