Case Study: Haulfryn Group transforms holiday and home booking journeys with Red Bullet

Haulfryn Group improves holiday booking journeys with Red Bullet

The Haulfryn Group needed to redefine its digital presence and required a partner agency to design and build new websites for its Residential sales, Holidays, and Holiday homes sales offerings, along with several satellite sites. The challenge was to create a streamlined, user-friendly booking and enquiry experience while accommodating the different services of each location. They partnered with the vendor Red Bullet for this web design and development project.

Red Bullet implemented a comprehensive solution that began with in-depth research and discovery. A key decision was to combine the holidays and holiday homes offerings into a single site to allow for shared content and cross-selling. The vendor created user personas, new sitemaps, and wireframes, then built high-fidelity prototypes that were tested with real users. This process refined the user journey, search functionality, and taxonomies. The most powerful result was keeping users on the Haulfryn site for the entire booking selection process instead of diverting to a third party, which created more certainty for users and reduced frustration.

Haulfryn Group