Case Study: Basket creates a standout consumer brand with Red Bullet

Basket builds a global brand with Red Bullet in 2 workshops

The customer Basket sought a partner to help create a high-impact global consumer brand with distinct personality. They chose vendor Red Bullet for its brand discovery and creative services, wanting a process that would challenge them and build a foundation of trust and purpose.

Red Bullet facilitated a collaborative brand expression workshop and extensive logo development, involving the client's global team for feedback to ensure cultural relevance. The solution was a flexible and simple brand kit ready for various applications, from apps to marketing, embodying a community ethos. This resulted in a cohesive and modern brand positioned to support Basket's global adventure, representing their goal of radical change for millions of users.

Basket