Case Study: Transport for Wales validates a multi-modal digital solution with Red Badger

Transport for Wales validates a multi-modal digital solution to help double public transport use by 2030 with Red Badger

Red Badger partnered with Transport for Wales to address its ambitious goal of doubling public transport usage across Wales by 2030. The challenge was to move beyond incremental optimization by identifying and validating a new, groundbreaking digital proposition that would meet the genuine, unmet needs of the Welsh public.

The solution implemented by Red Badger was a short, sharp engagement designed to understand user needs, generate a shortlist of ideas, and test the most promising concept for desirability. This process resulted in a single, validated multi-modal digital solution. Red Badger also provided a clear product strategy, a measurement framework, and a roadmap, giving Transport for Wales an evidence-based foundation to invest in and a credible path toward its 2030 ambition.

Transport for Wales