Case Study: a major UK retailer achieves a mobile-first, higher-converting platform with Red Badger

Retail Giant boosts conversions 83% with Red Badger

Red Badger was engaged by a major UK retailer that was losing millions in revenue due to high drop-out rates on its online platform. The challenge was caused by an inconsistent, device-dependent experience that made orders difficult to place and nearly impossible to amend, which was built on an outdated screen-scraping system.

Red Badger introduced Lean and Agile practices to break down silos and rebuilt the platform mobile-first using Node.js and React.js. The solution was moved to the cloud with Docker and AWS ECS, and automated testing with continuous deployment was implemented. As a result, Red Badger delivered the new application across seven countries in just eight months, which cleared a five-year backlog. This led to a 29% increase in visits, a 54% increase in orders, a 443% rise in order amendments, and an 83% improvement in conversion rates.