Case Study: OVO Energy improves help content speed and self-serve support with Red Badger

OVO Energy boosts content speed to market by 77% with Red Badger

Red Badger partnered with OVO Energy to address a significant challenge with its customer support experience. OVO's help content was spread across multiple legacy platforms, leading to inconsistent and outdated answers for customers and creating duplicated effort and slow publishing speeds for its internal editorial teams.

Red Badger's solution involved replatforming key help content onto Contentful to create a central repository and unifying the web ecosystem into a single destination. They also built a personalized help engine to serve targeted content across channels. This approach delivered a 77% improvement in content speed to market, a 9% lift in content usefulness, and a 7% increase in self-serve containment for OVO Energy, resolving more customer queries without agent assistance.

OVO Energy