Case Study: London Business School connects 58,000 alumni with MyLBS from Red Badger

London Business School launches MyLBS in under 3 months with Red Badger

London Business School, a prestigious global institution, faced the challenge of its vast alumni network being fragmented across disconnected platforms. Their 58,000+ alumni across 160 countries lacked effective tools to find and connect with each other professionally. The school partnered with Red Badger to close this gap and reimagine its digital experience without getting bogged down in slow organizational processes.

Red Badger employed a collaborative Service Vision Sprint to rapidly understand the problem and design a solution. This approach led to the launch of the MyLBS platform, a mobile-first destination that provides alumni with the right tools for meaningful connection. The rollout to over 30,000 users has received incredibly positive feedback, successfully meeting the ambitious goal of creating a unified and useful global community for the school's graduates.

London Business School