Case Study: Fortnum & Mason boosts online tea sales with Red Badger

Fortnum & Mason boosts average order value 39% with Red Badger

Fortnum & Mason, a renowned retailer, partnered with Red Badger to address a challenge with its online tea experience. While famous for its quality teas in-store, the category lacked visibility and a curated online journey to drive interest and revenue.

Red Badger implemented the Tea Experience, a solution built on Elasticsearch for fast, intelligent search and filtering. This initiative led to significant results, including a 39% increase in average order value, a 33% increase in existing customers, and a dramatic reduction in server response time from 3 seconds to 0.6 seconds.

Fortnum & Mason